Prompt Engineering 简明教程
Prompt Engineering - Marketing Based Prompts
营销人员可以通过精心设计的提示使用 ChatGPT 的功能来优化营销策略、进行市场调查、生成创意，并提升客户参与度。
使用基于营销的提示，营销人员可以获得有价值的见解，创建有影响力的活动并推动业务增长。在本章中，我们将探讨在营销背景下使用提示工程。
Marketing-Based Prompts for Market Research
Consumer Survey Questions −市场人员可以使用 ChatGPT 生成本调查问卷以收集来自消费者的宝贵反馈。这些提示可以集中在产品偏好、品牌认知和客户满意度上。
以下是一个 example −
User: We want to conduct a survey to understand customer preferences. Can you suggest some survey questions?
ChatGPT: Certainly! Here are some survey questions to gather customer preferences:
1. What features do you value the most in our product/service?
2. How likely are you to recommend our brand to others?
3. What improvements would you like to see in our product/service?
4. Which marketing channels do you prefer to receive updates from our brand?Competitor Analysis Prompts −ChatGPT 可以协助制定竞争对手分析提示。市场人员可以使用这些提示评估竞争对手的策略、产品服务和市场定位。
以下是一个 example −
User: We need to analyze our competitors' social media strategies. Can you provide some competitor analysis prompts?
ChatGPT: Here are some prompts for competitor social media analysis:
1. How often do our competitors post on their social media channels?
2. What type of content do they share, and how does it resonate with their audience?
3. How do their social media engagement metrics compare to ours?
4. What unique selling points do they emphasize in their social media messaging?Crafting Compelling Marketing Messages
Creative Copywriting Prompts −ChatGPT 可以帮助生成营销材料的创意文案，例如广告、社交媒体帖子和电子邮件活动。市场人员可以使用提示来激发有影响力和引人入胜的信息。
以下是一个 example −
User: We need captivating copy for an upcoming product launch. Can you help us with copywriting prompts?
ChatGPT: Absolutely! Here are some copywriting prompts for your product launch:
1. "Introducing [Product Name]: Your Ultimate Solution for [Customer Pain Point]."
2. "Don't Miss Out! Get [Product Name] Now and Experience [Key Benefit]."
3. "Join the [Product Name] Revolution: Empowering You to [Customer Goal]."
4. "Limited Time Offer: Grab [Product Name] at a Special Launch Price!"Personalized Email Campaign Prompts −ChatGPT 可以协助制定个性化电子邮件活动提示，在个人层面上与消费者建立联系。市场人员可以使用提示根据消费者的偏好和行为创建定制的电子邮件内容。
以下是一个 example −
User: We want to send personalized emails to our subscribers. Can you provide some prompts for our email campaign?
ChatGPT: Certainly! Here are some prompts for your personalized email campaign:
1. "Hi [Customer Name], We Thought You'd Love This Exclusive Offer!"
2. "A Special Thank You, [Customer Name]: Enjoy [Discount/Offer] Just for You!"
3. "Discover Your Style: [Product Recommendations] Based on Your Interests."
4. "You're Invited! Join Our VIP Event for [Customer Segment] Only."Best Practices for Marketing-Based Prompts
要有效利用基于营销的提示，请考虑以下最佳实践：
-
Align Prompts with Marketing Objectives −制定与营销目标相一致的提示，无论是消费者参与、品牌知名度还是潜在客户生成。
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Test and Iterate −尝试不同的提示和信息，确定哪些最能引起目标受众的共鸣。
-
Keep Customer-Centric Approach −创建解决消费者需求和痛点的提示，以建立更牢固的联系。
Example Application − Python Implementation
让我们探索一个使用指令与 ChatGPT 交互的 Python 脚本的实际示例。
import openai
# Set your API key here
openai.api_key = 'YOUR_API_KEY'
def generate_chat_response(prompt):
response = openai.Completion.create(
engine="text-davinci-003",
prompt=prompt,
max_tokens=500,
temperature=0.7,
n=1,
stop=None
)
return response
user_prompt = "User: We want to conduct a survey to understand customer preferences. Can you suggest some survey questions? \n"
chat_prompt = user_prompt + "[Marketing Based Prompt]"
response = generate_chat_response(chat_prompt)
print(response)Output
我们从 ChatGPT 获得了以下回复：
Some survey questions that you can ask to understand customer preferences include:
1. How often do you purchase products from our company?
2. How would you rate the quality of our products?
3. What factors are most important to you when selecting a product from our company?
4. How likely are you to recommend our products to a friend or family member?
5. How satisfied are you with our customer service?
6. What would you like to see improved in our products and services?
7. What is the primary reason you choose to do business with our company?
8. What other companies do you purchase products from?
9. Are there any features that you would like to see added to our products?
10. What do you think sets our products apart from our competitors?