Prompt Engineering 简明教程
New Ideas and Copy Generation
借助 ChatGPT，企业和个人可以激发他们的创造力，集思广益创新概念，并针对各种目的制作引人注目的文案。在本章中，我们将探讨如何使用提示工程来产生新想法和创意文案。
Idea Generation with ChatGPT
Brainstorming Prompts −ChatGPT 可以充当虚拟头脑风暴合作伙伴，提供提示以启动想法生成会话。这些提示可以涵盖广泛的主题并激发创造性思维。看看以下 example ：
User: We need fresh ideas for a marketing campaign. Can you provide prompts to help us brainstorm?
ChatGPT: Certainly! Here are some brainstorming prompts for your marketing campaign:
1. "Imagine a campaign that revolves around an interactive quiz to engage the audience."
2. "Explore the idea of incorporating user-generated content to promote your brand."
3. "Consider a theme that aligns with current trends to create a buzz around your campaign."
4. "What about collaborating with influencers to reach a broader audience?"Content Expansion Prompts
ChatGPT 可以通过提供增加深度和细节的提示来帮助扩展现有想法。这些提示有助于丰富内容和优化概念。这里有一个 example ：
User: We have a basic outline for a blog post. Can you help us expand on it with additional prompts?
ChatGPT: Absolutely! Here are some prompts to expand on your blog post:
1. "Include real-life examples or case studies to illustrate the points discussed in the post."
2. "Address common challenges your audience may face and provide practical solutions."
3. "Share personal experiences or anecdotes to make the post more relatable and engaging."
4. "Consider incorporating data and statistics to support your arguments and add credibility."Creative Copy Generation with ChatGPT
-{s0} − ChatGPT 可以帮助撰写广告和社交媒体帖子的文案。市场营销人员可以使用提示来制作引人入胜又具有说服力的文案，从而吸引目标受众。请看以下示例 −
User: We need captivating copy for our social media posts. Can you provide some copywriting prompts?
ChatGPT: Certainly! Here are some copywriting prompts for your social media posts:
1. "Discover the secret to [Benefit] with our latest [Product/Service]."
2. "Don't miss out on our limited-time offer! Get [Discount/Offer] today."
3. "Ready to level up your [Industry] game? We've got you covered!"
4. "Get inspired by our collection of [Product/Service] that's designed to delight."-{s1} − ChatGPT 可以帮助生成各种平台的创意广告文案，例如 Google Ads 或 Facebook Ads。这些提示有助于制作引人注目的广告内容。请看以下 example −
User: We want to create compelling ad copy for our upcoming campaign. Can you help us with ad copy prompts?
ChatGPT: Absolutely! Here are some ad copy prompts to make your campaign stand out:
1. "Unlock the potential of [Product/Service] and experience the difference."
2. "Join the [Industry] revolution with our innovative and cutting-edge solutions."
3. "Empower your business with [Product/Service] for accelerated growth."
4. "Discover a world of possibilities with our versatile and customizable [Product/Service]."Best Practices for Idea Generation and Copywriting
若要最大程度地发挥 ChatGPT 的创意生成和文案撰写潜力，请考虑以下最佳实践 −
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-{s3} − 在缩小选择范围之前，鼓励保持开放的心态并探索多种创意。
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-{s4} − 在生成创意或文案之后，请对其进行审阅和优化，以确保它们与您的目标和信息保持一致。
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-{s5} − 在撰写提示和文案时牢记目标受众，重点满足他们的需求和偏好。
Example Application − Python Implementation
让我们探索一个使用指令与 ChatGPT 交互的 Python 脚本的实际示例。
import openai
# Set your API key here
openai.api_key = 'YOUR_API_KEY'
def generate_chat_response(prompt):
response = openai.Completion.create(
engine="text-davinci-003",
prompt=prompt,
max_tokens=500,
temperature=0.7,
n=1,
stop=None
)
return response
user_prompt = "User: We need fresh ideas for a marketing campaign. Can you provide prompts to help us brainstorm? \n"
chat_prompt = user_prompt + "[New Ideas]"
response = generate_chat_response(chat_prompt)
print(response)Output
- Use social media to encourage user-generated content.
- Develop a new slogan or tagline.
- Run an online contest or giveaway.
- Create a series of short videos featuring customers or employees.
- Create a virtual event or webinar.
- Try influencer marketing.
- Develop an interactive quiz or game.\n\u2022 Develop a new product or service.
- Develop an interactive website.
- Utilize gamification.
- Try a new targeting approach. - Run a "refer a friend" campaign.
- Use augmented reality to create unique experiences.
- Design a unique billboard or outdoor ad.
- Develop a loyalty program or rewards system.