Internet Of Things 简明教程

IoT - Media, Marketing, & Advertising

物联网在媒体和广告中的应用涉及一种定制的体验，系统会分析和响应每个客户的需求和兴趣。这包括他们的总体行为模式、购买习惯、偏好、文化和其他特征。

The applications of IoT in media and advertising involve a customized experience in which the system analyzes and responds to the needs and interests of each customer. This includes their general behavior patterns, buying habits, preferences, culture, and other characteristics.

Marketing and Content Delivery

物联网以类似且更深的方式发挥作用，涉及当前的技术、分析和大数据。现有技术收集特定数据以随着时间的推移产生相关的指标和模式，然而，这些数据通常缺乏深度和准确性。物联网通过观察更多行为并以不同方式分析它们来改进这一点。

IoT functions in a similar and deeper way to current technology, analytics, and big data. Existing technology collects specific data to produce related metrics and patterns over time, however, that data often lacks depth and accuracy. IoT improves this by observing more behaviors and analyzing them differently.

  1. This leads to more information and detail, which delivers more reliable metrics and patterns.

  2. It allows organizations to better analyze and respond to customer needs or preferences.

  3. It improves business productivity and strategy, and improves the consumer experience by only delivering relevant content and solutions.

marketing and delivery

Improved Advertising

当前的广告饱受过度和定位不佳的困扰。即使使用当今的分析，现代广告仍然失败。物联网承诺不同且个性化的广告，而不是一刀切的策略。它使广告从噪音转变为生活的实用部分，因为消费者通过物联网与广告互动，而不是仅仅接收它。这使得广告对在市场上寻找解决方案或想知道这些解决方案是否存在的人来说更具功能性和更有用。

Current advertising suffers from excess and poor targeting. Even with today’s analytics, modern advertising fails. IoT promises different and personalized advertising rather than one-size-fitsall strategies. It transforms advertising from noise to a practical part of life because consumers interact with advertising through IoT rather than simply receiving it. This makes advertising more functional and useful to people searching the marketplace for solutions or wondering if those solutions exist.