Design Thinking 简明教程

Design Thinking - D-Rev Example

D-Rev 是一家非营利性发展公司。它为每天生活费低于 4 美元的人设计、开发并交付产品。他们的项目涉及机动性、新生儿健康、农业、医疗保健以及其他几个领域。

D-Rev is a non-profit development company. It designs, develops, and delivers products to people who live below $4 a day. Their projects are in the field of mobility, newborn’s health, agriculture, healthcare, and a few other domains.

他们的产品是设计思想流程的结果。该组织推动设计流程的各个方面，从确定具有重大影响力的机会到扩大其影响力。其流程如下。

Their products have been a result of design thinking process. The organization drives all the aspects of design process, from identification of high impact opportunities to scaling up its impact. Its process is as follows.

  1. Identify − The organization identifies high impact opportunities that can increase the incomes or health of more than 1 million people who live on less than $4 a day.

  2. Design − The design of products take place considering the fact that it must be capable of meeting the target customers’ needs. This step takes care of manufacturing, distribution, and servicing.

  3. Deliver − The products are integrated into the market to maximize and sustain the impact. These products are delivered to the users.

  4. Scale and Measure − Maximum global impact requires scaling up. The organization also measures if the product is reaching the people and places in need of the products.

该组织想出了一个创新的主意 ReMotion Knee 。这是一个为发展中国家的截肢者提供的高性能膝关节。该团队意识到全球超过 30,000,000 people need mobility devices 的机动性问题。全球约有 80% 的截肢者无法获得现代假肢。

The organization has come up with an innovative idea of ReMotion Knee. This is a high performance knee joint for the amputees of the developing world. The team realized the issue that globally over 30,000,000 people need mobility devices for their locomotion. Around 80% of the amputees globally don’t have access to modern prosthetics.

现有的低成本膝盖给用户带来了许多机动性限制。D-Rev 使用设计原则，提出了一种名为“ReMotion Knee”的解决方案。该设备耐用、防水、重量轻，且价格实惠。其价格低于 80 美元。通用设计、降噪功能和其他特性使其成为截肢者的理想解决方案。

Existing low cost knees throw up a lot of limitations to mobility to the users. Using design principles, D-Rev came up with a solution called ‘ReMotion Knee’. The device is durable, water resistant, and lightweight along with being affordable. Its price is below $80. The universal design, noise dampening facility, and other features make it a good solution for amputees.

同样，设计原则帮助 D-Rev 为由黄疸等疾病导致的新生儿死亡找到了一个解决方案。每年，约有 600 万新生儿无法接受他们必须接受足够治疗，以摆脱严重的黄疸。目前的治疗设备非常昂贵。低成本医院和诊所中的 95% 的设备不符合美国儿科学会制定的标准。

Similarly, design principles helped D-Rev to come up with a solution for the death of newborn babies due to diseases like jaundice. Every rear, around 6 million babies don’t receive the adequate treatment that they must receive to survive severe jaundice. Current treatment devices are quite expensive. 95% of the devices in the low-cost hospitals and clinics did not meet the standards set forth by American Academy of Pediatrics.

由 D-Rev 的创新思想带来的产品 ‘Brilliance’ 旨在解决患有最重疾病的儿童接受治疗的医院中的这一问题。该产品需要最少的维护，这有助于节省成本。它节能，并有望解决新生儿死亡问题。

The product called ‘Brilliance’ brought by the innovative minds of D-Rev is set to solve this issue in hospitals where the sickest kids are treated. The product needs minimal maintenance, which helps to save cost. It is energy efficient and holds the promise of solving the issue of newborn deaths.

DRev 也解决了非洲人们，尤其是儿童死于疟疾的问题。此外，该非营利组织还意识到每天生活费低于 4 美元的农民无法获得有关最新农业实践和技术的适当信息。但是，对最新农业实践和技术的了解可以成倍地增加这些农民的收入。比尔和梅琳达·盖茨基金会资助了 Access for Agriculture，这是一项比较概况研究。

The problem of people, especially kids, dying of malaria in Africa was also addressed by DRev. Moreover, the non-profit organization also realized that the farmers who live below $4 a day cannot afford access to appropriate information on the latest farming practices and technologies. However, the awareness of the latest farming practices and technologies can increase the income of these farmers by manifolds. Bill and Melinda Gates Foundation funded the Access for Agriculture, which was a comparative landscape study.

D-Rev 调查了 12 种可用的设备，以了解其成本和特性。还征求了农民的反馈。这项实验发生在印度。D-Rev 有兴趣创造一个经济实惠且有效的解决方案，为农民提供最新的农业实践和技术。

D-Rev surveyed 12 available devices for information on their cost and features. The farmers’ feedback was also taken. This experiment happened in India. D-Rev was interested in creating an affordable and effective solution to provide the farmers with the latest farming practices and technologies.

D-Rev 还开展了许多其他项目。D-Rev 仍然是设计思维成功的一个主要示例。

A number of other projects were also taken up by D-Rev. D-Rev remains as one of the leading examples of design thinking success.