Design Thinking 简明教程

Design Thinking - Introduction

设计思维是一种设计人员用来集思广益并解决与设计和设计工程相关的复杂问题的方法。它还有助于设计人员为客户找到创新、令人向往且前所未有的解决方案。

Design thinking is a methodology that designers use to brainstorm and solve complex problems related to designing and design engineering. It is also beneficial for designers to find innovative, desirable and never-thought-before solutions for customers and clients.

设计思维广泛用于医疗保健和健康、农业、粮食安全、教育、金融服务和环境可持续性等领域。设计思维有助于数字空间,促进了实体产品的开发,推动了社会创新项目等。

Design thinking is used extensively in the area of healthcare and wellness, agriculture, food security, education, financial services, and environmental sustainability, to name a few.Design thinking has helped in the digital space, contributed to the development of physical products, spurred social innovation projects and much more.

iterative design process 帮助设计者以有意义的方式让客户参与进来。它不仅是一种提出解决问题可行解决方案的策略,还是一种 think of unimaginable solutions 然后尝试 make them not just feasible, but also viable 的方法。

The iterative design process helps the designers to involve clients and customers in meaningful ways. It is not just a strategy to come up with feasible solutions to a problem, but also a method to think of unimaginable solutions and then trying to make them not just feasible, but also viable.

设计思维旨在提出有望解决客户问题、且具有理想结果的想法。它有助于将创造力与商业见解相结合。

Design thinking is a blend of logic, powerful imagination, systematic reasoning and intuition to bring to the table the ideas that promise to solve the problems of the clients with desirable outcomes. It helps to bring creativity with business insights.

Origin of Design Thinking

设计思维是一种源自斯坦福大学的设计方法,如今被认为是行业中最抢手的技能之一。设计思维的概念最初仅关注几个领域,但现在已发现可应用于许多学科,从医学和航空到管理、运营和人力资源规划。

It is a methodology of design that originated in Stanford University and is today considered to be one of the most sought after skills in the industry. The concept of design thinking began only with a few domains under consideration, but is now found to be applicable to a myriad of disciplines, ranging from medicine and aeronautics to management, operations, and human resource planning.

设计思维技能的教学和习得已变得如此重要,它现在在全球一些领先大学以及全球领先的跨国公司中教授。

The teaching and acquisition of design thinking skills has assumed so much importance that it is now being taught at some of the leading universities of the world, as well as the leading global corporate houses across the globe.

印度第二大 IT 服务公司 Infosys Ltd.,提供业务咨询、信息技术和软件工程服务,也已将设计思维作为其每位员工必须掌握的一项技能。

Infosys Ltd., India’s second largest IT-based company providing business consulting, information technology and software engineering services, has also made design thinking a mandatory skill to be acquired by each of its employee.

美国斯坦福大学和德国波茨坦大学也大力提倡设计思维,称其是专业人士最有用的一项技能。

Stanford University in the United States and the University of Potsdam in Germany have also promoted design thinking, citing it as one of the most useful skills for professionals.

Application Across Professions

随着大型实体对设计思维的大力支持和鼓励,不难理解设计思维在不久的将来对各种职业的重要性。设计思维是一种以设计产品为基础,通过解决客户面临的问题来满足客户需求的方法。设计思维是制定有效的组织变革策略的核心。

In the wake of such support and encouragement for design thinking by big entities, it is easy to understand the significance and influence that design thinking will assume in the near future for all sorts of professions. Design thinking is a methodology for finding simplicity in complexity, improving quality of experience with the designed products and serving the needs of customers by addressing the target problem faced by them. Design thinking is at the core of the development of efficient and effective strategies for organizational change.

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设计思维是一个过程,其中每个步骤都侧重于一个特定的目标。每个步骤都独立于下一个步骤,但又源于前一个步骤。设计思维者在进行某一步骤时,不应该考虑后续步骤。

Design thinking is a five-step process, where each step focuses on a specific goal. Each of the steps is independent of the next step but is borne out of the previous step. Design thinkers are expected not to think of the following steps when working on one step.

例如,不建议在定义问题时思考解决方案。问题定义必须详细地写出来,不遗漏任何要点,即使这会让解决方案的寻找变得困难。在本教程中,我们将了解设计思维的重要性、其对策略发展的影响,然后我们将探讨设计思维的每个步骤。

For example, it is not recommended to think of solutions, when the problem is being defined. The problem definition must be written in detail without missing any point, even if it makes finding a solution difficult. In this tutorial, we will understand the importance of design thinking, its impact of strategy development and we will then explore each of the steps of design thinking.